Tag: Business Tips

Business Survival Strategies that Work

This week we’ve been talking about what it will take to survive in today’s challenging economy. We’ve shared marketing ideas from industry experts and our own playbook that have allowed companies to not only survive past economic downturns but thrive in highly competitive markets. The secret to survival in a bear economy is to develop a corporate attitude that is innovative enough to envision new applications for your products, flexible enough to act quickly when a new opportunity presents itself, and customer-oriented enough to anticipate customer needs and respond quickly to customer requests. Our ability to succeed in these areas has made DJ Products a nationwide leader in the innovative design and manufacture of ergonomic motorized carts and powered cart movers.

Through the example of our own company’s experiences, we’d like to demonstrate how businesses can apply the principles of innovation, flexibility and customer service to survive today and position themselves to thrive tomorrow.

Innovation. Innovators in the material handling field, DJ Products realized the value of ergonomic design before it became a popular cause. We realized that ergonomics was likely to become increasingly important as a worker health and safety issue with the power to drastically reduce health care, insurance, disability and workers’ compensation costs. But beyond that, we saw in ergonomics the potential to improve the speed and efficiency of production across a broad range of business environments.

Flexibility. DJ Products has exhibited the flexibility to imagine and develop new markets for products originally designed primarily for industrial settings. The most compact, light-weight versions of our CartCaddy movers are employed daily in health care and hospitality settings. Their small size and easy maneuverability in tight spaces makes them perfect for crowded hospital corridors and hotel hallways. We’ve found applications for our motorized car/truck pushers in the boating industries and recently designed a specialized version for use by auto racing pit crews.

Customer Service. We’re Old School in our belief that customer service must always be our first priority. We pride ourselves on our ability to customize our products to meet specific customer needs. We’re so convinced you’ll like our products, we offer a free trial program before you buy.

Take a page from the DJ Products’ handbook. Companies that emphasize innovation, flexibility and customer service will survive and can even thrive in these challenging economic times.

Bootstraps Still in Fashion for Budding Entrepreneurs

It’s heartening to hear that entrepreneurship is alive and well in America despite the dismal economy. A new business organization is growing in the heart of the American Midwest where it seems that bootstraps are still in fashion! The International Bootstrapping Association held its inaugural meeting in Columbus, Ohio this week. Its goal is to give budding entrepreneurs, known as bootstrappers, a leg up, help them get started, and teach them to survive on self-funding while the economy fights its way back to full recovery.  

“A bootstrapping entrepreneur has to solve problems with creativity and perseverance because they can’t buy the answer,” association co-founder Bill Troy told Margaret Harding of The Columbus Dispatch in an article that appeared on April 10, 2009. “They have to come up with some creative solution that doesn’t cost money.”

Most entrepreneurs don’t have the luxury of investment funding, particularly in the current economy. To keep American entrepreneurship alive, successful Ohio entrepreneurs have pooled their talent and resources to create a self-help organization by entrepreneurs for entrepreneurs. The organization provides an opportunity for would-be entrepreneurs to learn from the start-up experiences of their already successful, experienced counterparts. The group hopes to create a model that could spark similar chapters nationwide.

The first meeting debuted with a panel discussion followed by work groups. “We really focus on experience, not advice,” Troy, president and founder of Troy Research, told the Dispatch. The group takes a real-life approach to problem solving during its discussions. “It’s what people have really tried and done in the situation, not people telling you what you should do,” Troy explained.

Concerned about the pitfalls of investor-driven business, as all too clearly elucidated by recent events, the Ohio group aims to give entrepreneurs the tools to survive on their own. Troy believes that to survive U.S. entrepreneurship needs to return to the perseverance and scrappiness that defined its early pioneers.

As innovators in the field of ergonomically-designed, battery-powered material handling equipment, DJ Products understands the challenges faced by today’s budding entrepreneurs and salutes the launch of the International Bootstrapping Association. 

Tips to Having Truly Efficient Warehouse Operation

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Warehouse Efficiency

Warehouses greatly benefit from a “work smarter, not harder” mentality. Better processes can lead to far greater results than any amount of elbow grease.

Here are some key ways to improve warehouse efficiency:

All Employees Should Use the Same Methods

Warehouse employees often develop personal methods that work best for them, but everybody should be following the same general operations. The process can’t vary depending on who is on shift. Develop a system that works well dependably, so you can enjoy consistency and efficiency even after turnover.

Don’t Bury and Forget Suggestions & Improvements

Do you have an employee suggestion box and conduct regular meetings? And more importantly, do items on the agenda tend to get buried?

These should be sources of improvement, not thoughts on the back burner. Set aside time to take action. Use a plan of action sheet, set reminders for follow-up, and actively test new solutions to gauge efficiency improvements.

Automate Repetitive, Labor-Intensive Tasks

Warehouses don’t just lose efficiency when workers go down with injuries. Your employees slow down and take more breaks when sore and tired from repetitive tasks. Motorized industrial tugs reduce the impact of pushing and pulling heavy loads — one of the most common sources of warehouse injuries and inefficiencies.

If your workers manually push wheeled carts or heavy equipment, industrial tugs speed things up and keep them working efficiently day in and day out. Our industrial tugs can be efficiently maneuvered at up to 3 mph by one worker, even in tight spaces.

Need to boost warehouse efficiency? Browse industrial tugs and cart pushers at DJProducts.com and follow our blog for more advice.

A Heavy Duty Cart Mover Gets the Job Done Safely

You would think that a cart itself would be enough to transport loads that a person cannot carry on his or her own, but when it comes to industry, sometimes even the carts need a little help. This is when a cart mover can come in very handy. The CartCaddyHD from DJ Products has been designed to push, pull, or maneuver carts or equipment up to 50,000 pounds.

If you’re wondering just why someone would load something up with that much weight, think about how long it would take if you were to break that 50,000 pounds in to smaller, more manageable loads—the kind that one person could carry comfortably. It would take a very long time to transport the kind of load or move a very heavy piece of equipment that has been broken down in that way. Sometimes transporting goods and machinery in these large quantities just makes sense.

So while many warehouses, factories and other places have seen the logic in having weighty loads to make things more efficient, they haven’t examined another factor in efficiency and that’s human capacity. There will be times when it is necessary to transport loads that are quite heavy for efficiency’s sake but you do not want to overburden workers. Have an uninjured workforce is also a key component in keeping things running smoothly and you don’t want workers with overtaxed musculoskeletal systems continuing to work until they become injured.

Try the CartCaddyHD—this battery powered cart mover offers a variable speed twist grip that allowed the cart to move forwards and backwards, allowing smooth movement and protecting the operator from carpel tunnel syndrome.

New Chat Features on Our Website Give Realtime Help

The Internet has changed the way we shop. Company websites allow us to gather information and even “see” products before we decide to buy. However, there are still times when we need some knowledgeable input and advice. Our new chat features let you get real time help from the friendly, experienced Sales Engineers at DJ Products.

As you browse our website you’ll see a box in the lower right-hand corner of the screen. Simply enter your information and question in the corresponding boxes. A Sales Engineer will be waiting at the other end to give you a prompt response and answer any other questions or concerns. 

If you’d rather chat the old-fashioned way, you can contact a Sales Engineer via phone. The chat screen gives you three options to match your preference. You can conduct your phone call on your computer, on your telephone or via Skype.

Our website is open 24 hours a day, but our Sales Engineers may not be available after business hours. Use our “answering service” to send a message detailing your questions. You’ll receive a response to your question as soon as business hours resume.

Let our Sales Engineers know what type of business you have. They have extensive experience in finding the right solution for any application. In addition, they can provide recommendations regarding customized features that may be of benefit.

Feel free to browse our website with full confidence that we can provide assistance for any questions or concerns you may have. Use our convenient chat screen or call 800.686.2651.

Capital Investments That Make Sense

It may be a bear market, but this is no time to hibernate. If you want to weather the pending economic winter, you can’t afford to crawl into a cave and wait for better times. This is a time when the old saying, “You snooze, you loose,” rings true. Competition gets more cutthroat when times are tough and only the smart survive. Everyone’s going to be reining in expenses to maximize their cash flow, and many will limp along with out-dated equipment or technology, afraid to make any capital investments until the economy eases up. Savvy businesspeople know this is faulty thinking. Even in a poor economy, certain capital investments not only make sense, but give you a critical edge over your competition.

What kinds of capital investments make sense? Industry experts say capital expenditures that give you both immediate and future value should get top priority.

  • Equipment and technology that make and keep you competitive are essential, especially in a tough economy. You can’t afford to lag behind competitors or you’ll be left choking in their dust. As U.S. industry moves ever closer to integrated automation, you’ll need to embrace state-of-the-art technology and equipment to remain competitive.
  • Equipment that decreases your fuel expenses will become increasingly valuable as oil production continues to drive world economy. Battery and electric-powered equipment not only produces immediate savings in fuel expenses, but decreases future dependence on fossil fuels. 
  • Businesses shouldn’t overlook the powerful message that energy efficiency sends to customers: that you care about the environment and the planet we live on. As global warming heats up, more businesses will be choosing environmentally-friendly partners over energy-wasting ones.
  • Ergonomic equipment that improves worker safety and significantly decreases medical, insurance and workers’ compensation expenses will gain even greater importance as healthcare costs rise. Both presidential candidates are furthering healthcare platforms that will force U.S. businesses to shoulder an even greater burden of our country’s healthcare costs. Equipment that decreases the direct and peripheral medical costs of worker injury will benefit your bottom line. 
  • As the U.S. workforce shrinks, ergonomic equipment will play an important role in maintaining worker satisfaction as well as safety. As competition for workers increases, businesses will need to offer workers more tangible job benefits. Use of ergonomic equipment shows your workers you care about their health, safety and comfort on the job. And it has the added benefit of making your operation more efficient and more productive.
  • Ergonomically-designed equipment that allows a single worker to accomplish a greater volume of work safely will also reap savings in a shrinking workforce. With presidential candidates promising to penalize businesses for taking jobs overseas, the ability to maximize productivity with a minimal American workforce will gain importance.

Lessons to be Learned from the Auto Industry Meltdown

The plight of the American automobile industry should serve as a cautionary tale for all U.S. manufacturers and businesses. To survive in today’s global marketplace, you must be flexible, embrace change, and constantly re-shape your business to meet future trends. Survival is as much about preparing your business for the future as it is about being competitive today.

Detroit’s problems are complex and have been exacerbated by a 15% sales drop as the economy has worsened, but at their core is the failure of U.S. auto executives to acknowledge the trend toward more fuel-efficient cars and to innovate. Rather than meeting the challenge posed by rising well-made, fuel-efficient Asian competition, Detroit continued business as usual, putting its efforts into advertising and Congressional lobbying to support bigger, better, fuel-guzzling cars. And until the rising cost of gas bit us in the wallet, the American public played along.

The sad thing is that back in 2000 Detroit did flirt with a program to push fuel-efficient vehicles but abandoned the effort as too expensive and unnecessary. It makes you wonder if the auto industry would be in cardiac arrest today if industry leaders had had the foresight to imagine the future and the courage to make the hard decisions necessary to prepare for it.

In the material handling industry, DJ Products faced this dilemma successfully. With the vision to spot new trends and the flexibility to act, DJ Products was one of the early responders to need for ergonomic material handling equipment. Well before the high price of repetitive stress injuries became a national cause, DJ Products saw a need to design material handling equipment that would reduce the potential for musculoskeletal injuries and improve the health and safety of workers.

DJ Products manufactures ergonomically-designed motorized carts and powered cart, equipment and vehicle movers that eliminate the pain and strain of manually pushing and pulling heavy carts and wheeled equipment. Our products are less costly, smaller, more maneuverable and more versatile than traditional material handling equipment used to move carts and equipment, such as forklift trucks, walkies and riding tugs. Forward-thinking business owners are revitalizing their operations and positioning themselves for the future by turning to ergonomic equipment to meet their material handling needs.

With an Obama administration expected to increase ergonomic standards and requirements in the next year, a proactive approach toward worker health and safety is a  smart business move. And it’s a decision that will have a positive impact on your bottom line. The cost of most ergonomic equipment purchases are recouped in the first year in savings on medical costs, insurance, workers’ compensation and lost work days. A move to ergonomic equipment also provides a substantial benefit in improved worker morale and increased productivity.

To find out how ergonomically-designed material handling equipment can help prepare your business to meet the challenges of the future, contact the ergonomic experts at DJ Products.

Use ETO Manufacturing to Differentiate Yourself from Competitors

Customer manufacturing may be a way for U.S. manufacturers to hold on to and even increase their marketshare and margin, Thomas Cutler wrote in a recent issue of Manufacturing & Technology eJournal. The ability to meet your customer’s engineer-to-order (ETO), build-to-order (BTO) and assemble-to-order (ATO) demands is one way to differentiate yourself from your competition. By building or redesigning products to meet customer specifications, you create a niche for yourself in today’s challenging industrial market and build customer relationships that can’t be easily transferred to competitors.

“Standard products are the easiest targets for competitors to attack,” Dennis Parass of Burlington, Ontario’s Questica told Cutler. “If the client feels that there are a number of alternatives, there is a devaluation of the supplier and profit margins fall.”

Clients value and are often willing to pay more for the problem-solving skills needed to redesign standard products to meet specific needs. “Successful ETO or customer manufacturing companies develop relationships with their clients who value the expertise they bring to a project,” Parass told Cutler. “They differentiate competitors and force the client to weigh more than just the ‘economics’ in making a choice. The margins are better. Reputations are built on successful projects with happy clients and the value of references cannot be overemphasized.”

Industry experts predict an increase in ETO manufacturing in coming months. DJ Products has long recognized the advantages and necessity of offering ETO services to our customers. We’re experienced at working with our customers to design solutions that meet their specific needs. Many of our ergonomically-designed carts, movers and tugs are adaptable to a variety of specific needs. Our innovative designs are engineered to help our customers get the greatest and most flexible use from their equipment. Recently, we came out with a motorized retrofit cart kit that allows you to instantly power all your carts with a simple, easy-to-install kit.

Our RaceCarCaddy, a redesign of our popular vehicle pusher, is manufactured to meet the specific needs of the race car industry. Our CartCaddyShorty Power Tugger features a spring hitch option and customized tugger attachment that eliminates the need to fabricate multiple attachments on each of your carts or equipment. We’ve created a variety of specialized attachments that allow instant customization of our standard products. But we also regularly design specific custom applications where our base products don’t match customer criteria. Call DJ Products’ sales engineer to discuss your ETO needs.

Part 6: Why Businesses Fail, the Conclusion

Today we conclude our six-part series on Why Businesses Fail (see our posts starting July 14). One of the primary reasons businesses fail is:

  • Faulty attitudes and objectives. Businesses fail when personal or company desires are placed ahead of customers’ wants and desires. You don’t run your business; your customers run your business. Customer satisfaction is the single-most important factor in driving business and repeat business to your door. Businessmen who forget that don’t remain in business long.

    Employee satisfaction goes hand-in-hand with customer satisfaction. When businesses fail to value their employees, employee satisfaction plummets, taking with it production quality and efficiency and customer satisfaction. It’s a downward spiral from which businesses don’t recover without an attitude adjustment. The bottom line is that it’s the human element that guarantees business success.

DJ Products understands the value and importance of customer and employee satisfaction — both ours and yours. That’s why we manufacture and use ergonomically designed electric carts and motorized cart pushers and equipment movers. Our equipment is smaller, more maneuverable and less costly to purchase and operate than traditional powered equipment like fork trucks, walkies and riding tugs. And our equipment is designed to eliminate the pain and strain of manually moving heavy carts and wheeled equipment. We value the health and safety of our workers — and yours.

DJ Products’ expert sales staff can assist you in assessing your material handling needs. On our website you’ll find a handy Ergonomic Load Calculator designed by experts to estimate the amount of horizontal force needed to move wheeled loads. Our sales staff can help you calculate load factors and recommend material handling products designed to protect the health and safety of your workers. Visit the DJ Products’ website for detailed specs on our complete line of products. If you have a material handling problem, DJ Products can provide the solution.

Failing Auto Industry a Warning to U.S. Manufacturers

The auto industry bailout is in peril and may be beyond saving. The demand by Senate Republicans that the UAW agree to slash auto workers’ salaries to compete with their Japanese counterparts may have put “paid” to the deal approved by the House. If any of the Big Three automakers fail, the fallout is expected to send our already troubled economy plummeting even further downward. The strain on unemployment and social resources, the trickle-down effect on the industry’s supply chain, irreparable erosion of America’s already diminished manufacturing base, a drastic decrease in consumer choices — we’re going to be paying for Detroit’s poor management and poor choices for years to come. There is no silver lining here, but there are important lessons to be learned.

While the issues are complex, experts have boiled the U.S. auto industry’s woes down to four basic problems: failure to embrace the future, lack of flexibility, failure to effectively manage labor, and failure to rein in expenses. These are the basic cornerstones for success in any business.

  • Embrace the future. Globalization of the economy, resource depletion, and the speed at which technology changes will continue to bring vast changes to industry and manufacturing. Companies with the vision to position themselves to meet future needs by taking advantage of these changes will prosper. Those like the U.S. auto industry who don’t will eventually fail.
  • Maintain flexibility. Rapid response will separate the men from the boys. Companies with the mental, financial and physical flexibility to react quickly to changing market needs and strictures will prosper most.
  • Manage labor. U.S. labor costs are the arena in which America is least competitive globally. An inability to manage labor demands is one of the core causes of Detroit’s failure. To remain competitive into the future, American businesses and the workers that depend on them for their livelihood will need to address this issue and both sides may need to moderate their expectations.
  • Rein in expenses. Maintaining tight control over expenses and instituting proactive accounting practices are essential for survival in a poor economy. But maintaining these practices as the economy improves will give you the financial flexibility to reach future goals.

DJ Products ergonomically-designed, powered carts and tugs can position you to meet the future successfully. On Monday, we’ll tell you how.