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Frugality Is New Business Reality

The nation’s economic gurus may have declared the recession over, but they’re warning businesses and consumers alike that recovery could continue for years. And we shouldn’t expect things to get back to the way they were — ever! The country is going through a major reset. After decades of inflated prices, inflated egos and inflated dreams, we’ve had to face the cold, harsh realities of life and — we hope — the experience has left us wiser and a little more wary of falling into the same pit again. The smaller employee pools, tighter resource management and lean production practices developed out of necessity during the recession are here to stay. Frugality is the new reality.

The frugal measures taken to keep American businesses from sinking will help us swim leaner, faster and farther in the post-recession marketplace. Having found that we can function and compete in a frugal environment, businesses are expected to use that new-found frugality to give themselves a competitive edge, using less to produce more. Sure it means that everyone will continue to work harder and do more; but that’s what it’s going to take to compete successfully in the new, tougher post-recession marketplace.

Smart business owners will seek out equipment that allows them to make more productive use of their more limited post-recession workforce. Material handling products like DJ Products ergonomically-designed CartCaddys allow a single worker to perform lifting and transporting tasks that it takes two or more workers to do manually. Because ergonomic design enables multiple workers of any size, shape or physical ability to perform the same task without risk of injury, DJ Products carts, tugs and movers allow employers to maximize use of their workforce. Eco-friendly, battery-operated motorized carts decrease fuel costs while cutting downtime and maintenance costs. And adoption of ergonomic equipment significantly reduces medical and workers compensation costs while letting your workers know you value their health and safety.

2009 Ends on Material Handling High Note

2009 seemed like the year that would never end. For manufacturers, the bad news just kept on coming. But hope seems to have finally struggled above the horizon. From the depths of last winter’s discontent, 2009 has risen to end on a high note for material handling manufacturers and, indeed, most U.S. manufacturers. Reports indicate that U.S. manufacturing has finally turned the corner, and we can expect 2010 to be a far more productive and more profitable year. Break out the champagne!

The fourth quarter of 2009 saw strong manufacturing growth. With the job market showing signs of stabilization and housing prices beginning to climb toward normal, November brought a cautious increase in consumer spending. Manufacturing benefitted from increased orders for durable goods during the fourth quarter as customers started restocking their shelves. While durable goods orders in November were less than robust, they were twice the amount forecast by economists. Overall, the U.S. economic picture looks hopefully optimistic for the first time since the recession hit.

“We are seeing progress in a number of areas, from increases in consumer spending and business spending to growth in exports,” Brian Bethune, an economist at IHS Global Economics told the Associated Press last week. “It all adds up to a recovery that is gaining some momentum.”

Bethune and other economists are predicting a 4% annual rate of economic growth (as measured by gross domestic product) for the final quarter of 2009. In addition to durable goods, particularly a growing increase in high ticket items, industrial growth into the new year is expected to come from increased equipment and software purchases. Ergonomic material handling equipment sales are expected to increase as manufacturers and business owners seek out ways to increase worker productivity and decrease healthcare costs. Expected new regulatory requirements aimed at protecting worker health and safety are also expected to drive up sales of ergonomic carts and tugs.

Tips for Increasing Service Life of Material Handling Equipment

During a recession, the reality is that many companies are forced to made do with aging material handling equipment until business improves and funds become available for new equipment. It is possible to improve equipment performance while cutting costs by following three cost-saving strategies, says Cliff Holste, Supply Chain Digest’s material handling editor, in a June 11, 2009 article on SupplyChainDigest online. Holste’s magic formula for decreasing downtime and increasing equipment service life without straining your budget: reduce, reuse and recycle.

Reduce. Performing preventative maintenance will extend the life of your material handling equipment and can effectively reduce equipment repair costs. Setting a schedule for regular maintenance checks of your material handling equipment will ensure that it is running properly and allow any problems to be discovered and repaired before breakdown occurs. Regular preventative maintenance will keep equipment running at peak performance, minimizing expensive downtime and high-cost emergency repairs.

Reuse. Retrofitting current equipment so it can be reused in new applications is a cost-effective alternative to replacement. Modernizing existing equipment by upgrading components, increasing speed, improving capacity, augmenting safety features or adding new technology can increase its versatility, value and useful work life. A well-considered retrofit can allow existing material handling equipment to be used in new settings or perform new tasks at considerable savings. Retrofits can also bring older equipment into compliance with changing federal and state safety regulations. Ergonomic retrofits can be performed to improve the safe operation of existing equipment, reducing worker injuries and the medical, insurance and workers’ compensation expenses that accompany them.

An excellent example is DJ Products’ new ergonomically-designed Retrofit Cart Kit. This motorized retrofit cart kit can be adapted and mounted to almost any cart and can be customized to any application or environment from transporting hospital linens to moving oversized lumber. The powerful, heavy-duty, battery-powered 24-volt motor is capable of powering carts up to 4,000 pounds. Ergonomic variable-speed twist grips eliminate the risk of carpal tunnel syndrome while allowing operators to easily maneuver loads both forward and backward at speeds from 0 to 3.2 mph. DJ Products’ motorized retrofit cart kit can be field installed by the customer or DJ Products can provide onsite installation services. Visit the DJ Products website to find out more about our new motorized retrofit cart kit and to watch a video of this product in action.

Recycle. A fairly new offshoot of the “green” environmental movement, remanufactured material handling equipment can be an affordable alternative to buying new equipment for some. In the remanufacturing process, used equipment is disassembled and cleaned and worn parts are replaced before the unit is refinished and reassembled. Remanufactured equipment generally comes with a warranty.

It’s Buyer Beware When Buying Used Equipment

Economic woes have everyone pinching pennies and looking for bargains. Buying used material handling equipment can seem like a good way to save money, but while there are good bargains to be had, industry watchers warn that there are a lot of unscrupulous people out there trying to cash in on the potential profits. You know you’re getting a high quality product when you buy new material handling equipment from its manufacturer; but if you’re considering buying used equipment, it’s buyer beware.

Business consolidation, poor sales and bankruptcies have forced more material handling equipment onto the used market than usual, so it pays to do your homework and thoroughly investigate both the product and the seller before putting your money down, caution industry experts. Anyone can sell used equipment. No certification is required to sell used equipment, and authorization by original manufacturers is not required. Used equipment shouldn’t be confused with remanufactured equipment that is rebuilt, often by the original manufacturer, and refinished for resale, usually with a manufacturer’s warranty.

The boon market is attracting legitimate sellers who specialize in used material handling equipment sales; but it’s also attracting brokers, auctioneers and folks looking to make a quick buck. These Johnny-come-latelies generally lack any knowledge about the products they are selling or the maintenance they require. Equipment is sold “as is” or sometimes spruced up for resale; but it’s like buying a used car, you don’t know what you’re getting unless you perform a thorough inspection.

Even used, material handling equipment can represent a serious investment. When you buy used, you may get a great bargain; but it’s equally probable that you’ll get an expensive lemon. Follow these tips from Stafford Sterner for Material Handling Management online to ensure that when you buy used material handling equipment, you get what you’re paying for:

Deal with reputable, established businesses. In the competitive used equipment market, longevity is a sign of customer satisfaction, reputable business practices, adherence to industry standards, and fair prices. Beware of internet sales unless you can physically verify the business and inventory. A legitimate dealer will carry inventory in stock, be knowledgeable about his stock, allow inspection of equipment before purchase, and provide delivery assurance.

More tips on Friday

More Tips for Buying Used Material Handling Equipment

Buying used material handling equipment is an attractive option in today’s difficult economic climate. While good bargains are available, the used equipment market is full of charlatans, warns Stafford Sterner in an article on Material Handling Management online. Today we continue the used equipment purchasing tips started in our last post. You’ll find they’re pretty good tips for investigating any company you’re considering doing business with.

Beware the internet. On the internet it’s easy for a seller to project false impressions about the size of his operation, inventory availability and his experience in the industry. Making an onsite visit may not be practical in the early stages of your equipment search. Sterner suggests viewing satellite images of the seller’s business address on Google Earth to determine whether it’s a legitimate business with onsite inventory or someone arranging sales out of his basement.
Avoid part-time sellers. Dealing with a one-man band, people who sell used equipment in their spare time, generally means you’re dealing with an unknowledgeable amateur. Such sellers lack the industry experience to guide you and the resources for post-sale support. Sterner recommends asking for a business phone number in addition to an email address or cell phone number. If calls go to voice mail or the seller isn’t available during business hours, beware.
Deal with owners. Avoid brokers who flip equipment with a couple of phone calls, warns Sterner. A legitimate dealer will have invested money in the equipment he sells and will carry inventory you can inspect. Beware if sellers only offer photos.
Check financials. If making a large purchase, order a Dun & Bradstreet report (about $100) to check the seller’s financial bona fides. Owners and officers should be clearly listed, along with payment record, any lawsuits filed, incorporation date and number of employees.
Ask about follow up. Deal with someone who can service what they sell and check out the repair facilities personally. Beware of companies that outsource repair work, Sterner warns. Outsourcing adds one more layer of cost, scheduling headaches and communication problems to repair issues.
Check reputation. Beware of voluntarily offered references which may be carefully screened, instead call local customers or competitors.

When buying used material handling equipment, the take home message seems to be “Buyer Beware!” Purchasing used equipment from a reputable dealer may seem like a practical stop-gap during the recession, but when you add in the cost of increased maintenance and major repairs, it may be more cost-effective to buy new. Whether you buy new or used, it pays to thoroughly investigate prices, equipment and the dealers themselves to ensure you’re getting the best material handling equipment at the best price.

Failing Auto Industry a Warning to U.S. Manufacturers

The auto industry bailout is in peril and may be beyond saving. The demand by Senate Republicans that the UAW agree to slash auto workers’ salaries to compete with their Japanese counterparts may have put “paid” to the deal approved by the House. If any of the Big Three automakers fail, the fallout is expected to send our already troubled economy plummeting even further downward. The strain on unemployment and social resources, the trickle-down effect on the industry’s supply chain, irreparable erosion of America’s already diminished manufacturing base, a drastic decrease in consumer choices — we’re going to be paying for Detroit’s poor management and poor choices for years to come. There is no silver lining here, but there are important lessons to be learned.

While the issues are complex, experts have boiled the U.S. auto industry’s woes down to four basic problems: failure to embrace the future, lack of flexibility, failure to effectively manage labor, and failure to rein in expenses. These are the basic cornerstones for success in any business.

Embrace the future. Globalization of the economy, resource depletion, and the speed at which technology changes will continue to bring vast changes to industry and manufacturing. Companies with the vision to position themselves to meet future needs by taking advantage of these changes will prosper. Those like the U.S. auto industry who don’t will eventually fail.
Maintain flexibility. Rapid response will separate the men from the boys. Companies with the mental, financial and physical flexibility to react quickly to changing market needs and strictures will prosper most.
Manage labor. U.S. labor costs are the arena in which America is least competitive globally. An inability to manage labor demands is one of the core causes of Detroit’s failure. To remain competitive into the future, American businesses and the workers that depend on them for their livelihood will need to address this issue and both sides may need to moderate their expectations.
Rein in expenses. Maintaining tight control over expenses and instituting proactive accounting practices are essential for survival in a poor economy. But maintaining these practices as the economy improves will give you the financial flexibility to reach future goals.

DJ Products ergonomically-designed, powered carts and tugs can position you to meet the future successfully. On Monday, we’ll tell you how.

What It Will Take to Succeed in Business in 2009

A small business owner I admired embodied three qualities that got him through many tough times in the material handling business: innovation, positive thinking and hard work. These same qualities can help us weather the current storm successfully.

Innovation. A great believer in innovation, my friend was the first in his region to buck the industry and offer new electric-powered forklift trucks and hand-operated movers when they first came on the market. Decades ago he foresaw the advantages of cleaner, more efficiently powered material handling equipment. Had he still been in business, he’d have been among the first to embrace safer, ergonomically-designed, even more energy efficient, battery-operated material handling equipment. Embracing new technology as it becomes available positions you to reap the rewards of improved energy efficiency, increased maneuverability, innovative safety features and greater flexibility of use.

Positive thinking. Even during tough times, my friend was a great believer in the power of positive thinking. He ran his business and lived his life in accordance with a quote from Henry Ford that he kept prominently displayed on his desk: “Whether you think that you can, or that you can’t, you are usually right.” My friend would have been the first to see the opportunities in a depressed market. Bargains abound for the savvy businessman. This can be a good time to expand your territorial or product base by partnering with or buying out a faltering competitor. Depression of the construction industry has led to aggressive pricing in commercial markets making this a good time to build or expand facilities. This can also be a prime time to upgrade your technology. Many firms are offering unbeatable deals or deferred payments to stimulate business. Plant and business closures are also creating great deals on used equipment.

Hard work. My friend knew that positive thinking alone never accomplished anything. No slouch when it came time to roll up his sleeves and get dirty, another favorite saying was, “God helps those who help themselves.” To survive the current recession, you’re going to have to be innovative, flexible and forward thinking; but you’re also going to have to reign in unnecessary expenses, tighten up financial practices, maximize worker and production efficiency, and work hard to stay ahead of the competition.

Logistics Industry Down But Not Out

Considering the state of the economy, it’s not unexpected that the logistics industry is suffering along with everyone else. According to the recently released Global Contract Logistics 2009 report published by Transport Intelligence, the global contract logistics market grew at a rate of 5% in 2008, half the 10% growth experienced in each of the past few years. Of greatest concern was the noticeable drop in volume during the fourth quarter, generally considered the industry’s peak season.

“This downturn has been felt well into 2009, although there are signs that the fall in volumes may well have bottomed out by the end of the first quarter, the report suggests,” logistics industry analyst Ken Hurst noted in today’s posting on Works Management online.

Increasing, global reach provides the greatest opportunity for future success in the logistics industry, particularly when U.S. markets go stale. Developing markets in Latin America, Central and Eastern Europe and the Asian Pacific region offer the most opportunity for future growth, according to the Ti report. While the China market has cooled recently, Hurst expects it to rebound, saying, “… with GDP growth still in the high single digits, and a $585 billion stimulus package taking effect, underlying economic activity will continue to drive its [China’s] logistics sector.”

The report predicts five more years of volatile swings in the logistics industry worldwide with significant recovery not predicted until 2011. Rebuilding is expected to be agonizingly slow. According to Hurst’s post, “Ti believes that the market will grow at a compound annual rate of 2.4% between 2009 and 2012.” Stabilization of the industry will depend on the speed with which global sales increase. Until consumer confidence returns and drives up demand for goods, manufacturers and retailers will continue to keep supply costs lean. Because of its position at the tail end of the supply chain, the logistics industry may be one of the final economic sectors to achieve recovery. While contractual relationships will protect some logistics companies from the worst market volatility, “logistics providers will have to work hard at increasing their value proposition to clients if they are to avoid the worst excesses of the recession,” John Manners-Bell, Ti CEO told Hurst.

Economy Contributing to Worker Paranoia

Findings of a study published in the journal Science indicate that the uncertain economy is contributing to a certain amount of worker paranoia. As layoffs continue and unemployment rises, uncertainty about their future may have workers imagining conspiracies behind every closed door meeting and company announcement. Lack of control over how the recession will affect their employment and finances has people looking for patterns where none exist. In an effort to exert control over the unmanageable and unpredictable, the Science study found that people will create meaningful relationships between events where none exist.

In an online article on ThomasNet Industrial Market Trends, David Butcher explained, “… the desire to combat uncertainty and maintain control through structure can sometimes be so all consuming that people trick themselves into seeing and believing things that simply do not exist.”

Exploring the psychological phenomenon called “pattern perception,” researchers conducted a series of experiments to explore the effect lack of control has on human behavior. The study was conducted by Jennifer Whitson, assistant professor at the McCombs School of Business at the University of Texas in Austin, and Adam Galinsky, Morris and Alice Kaplan Professor of Ethics and Decision in Management at the Kellogg School of Management at Northwestern University in Chicago.

In the experiments, study participants were divided into two groups. One group received information that made them feel they had control over their actions in the test scenarios. Information provided to the other group was manipulated to make them feel uncertain and powerless about their ability to affect test outcomes. In the absence of control, a preponderance of study participants attempted to create order where none existed, imagining connections, relationships or cause and effect where none was intended. The tests produced some interesting results that may help business owners understand not only the psychological effects the recession is having on their employees but changes in customer perception and behavior.

Nearly half of those in the powerless group found discernible images in sheets of random dots that formed no images.
Those who felt powerless overemphasized negative information in determining investment risk.
In reading a story of a person passed over for promotion, the powerless blamed office conspiracies between co-workers or secret meetings between co-workers and the boss.

“The less control people have over their lives, the more likely they are to try and regain control through mental gymnastics,” Galinsky said. “Feelings of control are so important to people that a lack of control is inherently threatening. While some misperceptions can be bad or lead one astray, they’re extremely common and most likely satisfy a deep and enduring psychological need.”

Friday: Preventing worker paranoia

Preventing Worker Paranoia

In times of economic uncertainty like today when people feel they have less control over their jobs, their income and their lives, it is common for people to engage in a psychological phenomenon called pattern perception (see our June 10 post). Uncertainty about the future generates feelings of unease that can cause considerable stress, leading the mind to search for patterns in events where no patterns exist. It’s a phenomenon that has people seeing conspiracies in government actions and finding hidden, unintended meanings in business announcements. It’s the phenomenon that causes people to think the worst when managers meet behind closed doors or co-workers start whispering. Illusory pattern perception feeds company gossip mills to negative effect, sowing seeds of dissatisfaction. The result can cause paranoia that negatively impacts worker efficiency, decreasing product quality and slowing production.

How do companies keep paranoia from spreading through their workforce? Human resources experts say open, honest and frequent communication is the key to reassuring nervous employees. Companies must be proactive in addressing not only internal gossip but external rumors. A brief news article or minor drop in a company’s stock can generate fear far out-of-proportion to the actual event. If faulty information is not corrected immediately, it has the potential to mushroom into panic that can cripple your workforce — and even worry investors and stockholders. Addressing issues as they occur via email, memoranda and company newsletter is important; but don’t ignore the value of the personal touch.

Nothing alleviates fear like the ability to address it head on. Open meetings allow managers to directly address worker fears, project calm and provide accurate information. Q&A sessions can provide workers with the opportunity to voice their concerns and ask for the specific information they need to feel confident about their position in the company. Allowing give-and-take sessions between management and workers provides managers with valuable information about worker concerns and the current psychological state of their workforce. For workers, such sessions meet two psychologically critical needs:

They allow workers a direct avenue to management, making them feel empowered and more in control of their destinies.
They serve to invest workers in company processes, increasing feelings of control by promoting a “we’re all in this together” sense of community.

Communication with its workforce should always be high on a company’s agenda; but in these uncertain economic times, effective communication with your employees can have a significant impact on both worker and production efficiency and quality.