Material Handling Headed for a Workforce Crisis

Not a single one of America’s top players in material handling and logistics wanted their sons and daughters to be working in a distribution center as adults. That was the shocking result of a show-of-hands poll Benoit Montreuil, president of the College Industry Council on Material Handling Education, took during a speech at last summer’s Material Handling and Logistics Summit. The straw poll of industry leaders caused Montreuil to take a hard look at the future of material handling and the workforce issues that will help define that future.

Montreuil believes America’s growing workforce crisis, which he said is not industry specific, is rooted in three issues:

  1. As Baby Boomers retire, there are fewer workers to replace them. America’s workforce is shrinking.
  2. America’s next generation of workers prefers white collar jobs to jobs in factories and distribution centers. To cut costs, many businesses are outsourcing labor jobs to foreign countries. Immigrant laborers comprise the largest segment of factory and distribution workers, a trend that is growing.
  3. Material handling and logistics jobs are perceived to be dull, entry-level jobs requiring little skill and garnering bottom-rung pay.

The obvious short-term solutions are to import more foreign workers eager to work in America under current conditions and for present pay levels, undertake a major marketing initiative to change the negative image of material handling and attract a new workforce, and computerize and automate our operations to minimize manpower needs. However, Montreuil warned that long-term solutions will require a change in the material handling industry’s paradigm.

Next time: The future of the material handling industry.

What Is the Future of the Material Handling Industry?

The future of the material handling industry is at a crossroads in America. A declining workforce, decreased interest in blue collar jobs and negative perceptions about pay and job satisfaction threaten the future of material handling. The short-term solution for survival is to hire an increasingly immigrant workforce, mount a PR campaign to revamp our image, and automate to minimize manpower strain, says Benoit Montreuil of the College Industry Council on Material Handling Education (see our April 18 post). “I believe that each of these three solutions has merits in specific settings,” said Montreuil, “but that it will be insufficient for addressing the scale and scope of the emerging crisis.”

If we are to survive as an industry, material handling must change its basic paradigm, warns Montreuil. He believes that by automating many of the steps in warehousing and logistics, we have stripped workers of the opportunity to think, make decisions and have input into their jobs, the very things that provide job satisfaction. When workers are merely required to follow a pre-determined pattern, as in pick-to-light solutions, they become little better than robots, says Montreuil. By removing the challenge from the job, he believes, we are losing our most important resource — the intelligent, innovative worker.

The alternative paradigm that Montreuil envisions is a material handling industry that relies on highly-skilled, certified logistics professionals operating in self-sufficient teams in distribution centers, factories and logistics applications around the world. These professionals would be “trained to exploit all the physical handling and transport technologies,” says Montreuil, combining automation with manual operations to achieve maximum efficiency. In his utopia, Montreuil sees a material handling industry that offers “career paths for their talented workforce.”

Material Handling Job Site Launched to Attract Workers

NA 2008 recently wrapped up in Cleveland. One of the more interesting developments to come out of the annual trade show sponsored by the Material Handling Industry of America (MHIA) was increased industry interest in worker assist devices. “We’re finding a renewed interest in looking at the worker rather than just the workplace,” said MHIA Vice President Tom Carbott. “Companies that can find talent want to keep their employees safe and productive in the workplace.” Carbott said he expects more exhibitors to mirror this interest at next year’s show in Chicago.

In a related development, in response to industry concerns about attracting workers to careers in material handling, the first job posting website dedicated solely to recruiting students to the material handling industry was introduced. Designed and launched as a cooperative effort by the Material Handling Equipment Distributors Association (MHEDA), MHIA and the College-Industry Council on Material Handling Education the website is meant to serve as a bridge or gateway between students and industry professionals. Dubbed by MHEDA the Gateway Program, the website is located at www.mheda.org.

“The website was developed to attract and recruit students seeking employment in the industry, as well as to strengthen relationships between academia and industry,” explained MHEDA Executive Vice President Liz Richards. “We encourage all professionals in the industry to take full advantage of the resources on the Gateway site, as it is meant for industry-wide use.”

The site targets three groups: students, advisors and industry professionals, providing customized resources and publications of specific interest to each group. Free searchable databases allow users to review resumes and job postings. The site can be used by students and industry professionals to find/fill internships, co-op work opportunities and full-time employment. Employers can also indicate their availability for guest lectures and site visits.

Integration of Material Handling Components Lags

To the frustration of many, the material handling industry stills seems a long way from achieving the plug and play capabilities of common home electronics. The day when all material handling components will interface with each other still appears to be in the distant future. Material handling manufacturers remain focused on producing dedicated components that require purchase of their particular system. The goal of integrated components that can be easily and quickly installed and used in any setting with any material handling system lags far behind the profit-driven motives of the current marketplace. 

While integration isn’t the bug-a-bear it was a decade ago, it still “typically takes between 8 and 12 weeks to install a piece of material handling equipment in a distribution center,” said Steve Martyn, CEO of GRSI, a systems integrator. Even products that bill themselves as “plug and play” generally require that specific coding instructions be written for at least 40% of the integration before successful installation can be completed.

The problem, say experts, appears to be a lack of interest in creating industry-wide data-exchange standards that would allow for instant interface of varied material handling components. “The only way to have true plug and play is if you have a body of industry leaders that define a standard,” explained Daniel Ahrens, client support manager at Fortna, Inc., a material handling consulting firm. That would require that hundreds of companies come to agreement as the electronics industry did in choosing the USB as the standard interface device — a difficult, but not impossible, task. “The trouble with standards is you have to get hundreds of companies to agree,” said material handling consultant Sam Flanders, president of 2wmc.com. “You have to have a driving force to make this happen. And nobody thinks it will result in extra revenue.”

At present there’s no pressure on the industry for anyone to step up to the plate; however, that’s expected to change as small providers of warehouse management software fall to the giants like SAP and Oracle. “The big ERP (enterprise resource planning) guys probably will eventually set standards,” said Martyn. Until they do, beware the material handling supplier that advertises “plug and play” components — they probably won’t be what you’re expecting.